Is Your Retail Media Strategy Shoppable?
Interactive and shoppable ads are improving online advertising by combining data-driven digital marketing with a consumer-friendly...
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Apr 165 min read
Client Spotlight: What Lies Beyond CTR? Cavai's Approach to Deeper Ad Engagement Metrics
For decades, Click-Through Rate (CTR) has been the gold standard for measuring the success of digital advertising campaigns. It's been...
Apr 94 min read
Client Spotlight: How Adimo’s Shoppable Ads Enhance E-commerce Experiences
The e-commerce scene in Southeast Asia is booming, with industries like Food & Beverage and Beauty leading the charge. Despite this...
Apr 25 min read
What is Commercialization as a Service (CaaS)? The Scale Factory’s Approach to Business Development in Southeast Asia
Commercialization as a Service (CaaS) represents a strategic approach for businesses seeking to introduce their products or services into...
Mar 281 min read
Interview with Thomas Haugan – How Automation Enhances Ad Efficiency Without Compromising Creativity
In a recent conversation with MARKETECH APAC, Thomas Haugan, partner at The Scale Factory and Head of APAC at Bannerflow, shed light on a...
Mar 194 min read
Doing Business in Southeast Asia - Winning Through Cultural Intelligence
Diving into the markets of Southeast Asia opens a world of opportunities for businesses eager to grow. Home to more than 670 million...
Sep 18, 20231 min read
MiniMeis expands in Asia with TSF
The Scale Factory is thrilled to welcome Minimeis as a new Client. Founded 7 years ago, the Founders wanted to find the best way to let...
Sep 3, 20231 min read
Fuse teams up with TSF to lead their GTM efforts
The Scale Factory are pleased to announce that we have teamed up with Fuse to build out and lead their GTM efforts. Fuse is disrupting...
Apr 4, 20231 min read
Thinking about expanding into APAC? Pierre shares some of his advice
Last week, our co-founder and Managing Partner, Pierre, attended the Bamboo Capitalist podcast to talk about scaling B2B tech companies...
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