Cavai: The Secret to Great Video Ads
Creating ads that stand out and engage audiences in today's crowded digital space is no small feat. However, video ads offer a powerful...
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Apr 302 min read
Is Your Retail Media Strategy Shoppable?
Interactive and shoppable ads are improving online advertising by combining data-driven digital marketing with a consumer-friendly...
Apr 165 min read
Client Spotlight: What Lies Beyond CTR? Cavai's Approach to Deeper Ad Engagement Metrics
For decades, Click-Through Rate (CTR) has been the gold standard for measuring the success of digital advertising campaigns. It's been...
Apr 94 min read
Client Spotlight: How Adimo’s Shoppable Ads Enhance E-commerce Experiences
The e-commerce scene in Southeast Asia is booming, with industries like Food & Beverage and Beauty leading the charge. Despite this...
Mar 281 min read
Interview with Thomas Haugan – How Automation Enhances Ad Efficiency Without Compromising Creativity
In a recent conversation with MARKETECH APAC, Thomas Haugan, partner at The Scale Factory and Head of APAC at Bannerflow, shed light on a...
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